By The Indian Express,
After resisting the challenge
from local smartphone-maker
Micromax for many quarters, Samsung
seems to have finally succumbed this
quarter. If research firm Canalys gives
Micromax a 22% market share in India
over Samsung's 20%, it just underlines
how a very local approach yields
dividends in the long run. Micromax has
been pushing into the Indian market
what the latter needs, be it the all-
important price tag, dual-SIM
capabilities or native language phones.
ALSO READ: Micromax pips Samsung
Interestingly, Samsung reached pole
position in India and most other
markets by cashing in on its value
proposition, along with dogged
marketing. However, over the past few
quarters it has lost its way and been
particularly unsuccessful in the budget-
phone category. While the company
maintained it success in the low volume
high value top-end segment with its
Galaxy series, it seems to have lost
focus on the high volume budget
segment. Incidentally, the expensive
smartphones have been
More information with video
Click
http://adf.ly/1m9Nf5
No comments:
Post a Comment